As a realtor, leads are everything. In today's advanced technological climate, the best way to get yourself in front of potential clients is through social media. You have the potential to have hundreds of people at your fingertips, just waiting to list or buy with you. However, you will have to do some legwork to get your name out there. The following are some tips to help maximize your time on social media, and convert views to commissions:
Set Up Profiles for Your Business
It is understandable that you would want to keep your personal social media profiles private, especially as a realtor. Instead, set up profiles only for your business, on all of the biggest social media platforms. There is now a myriad of fantastic business features that are meant for people just like you, to help your business grow and thrive.
Use Photos and Video
One of the best ways to reach clients, particularly in the real estate niche, is to utilize photos and videos via social media. Clients spend countless hours doing their own research before they even reach out to a realtor, so why not provide them with some amazing content to view? This is a fantastic way to engage with clients, and provide information about all of your listings. Your goal should be to make the process as simple as possible. Providing excellent visuals is one of the best ways to do that.
Engage with Your Followers
Once you have set up your accounts and posted about your listings, be sure to engage with those who are following you. People are going to have questions about different properties, and it is to your benefit to be there to answer. Spend some time each day in the comments section to answer any questions people may have. This simple step could lead to numerous showings and sales, all because you took the time to speak to those who follow you.
Entice Potential Clients
If you are having a slow spell and your showings have decreased, a great way to get your numbers up is to entice your clients. This can be done in several ways, but contests and giveaways are among some of the best ways to get people in the door.
One of the easiest ways to get people to an open house, for example, is to do a drawing after they arrive. They can simply enter their name into the drawing, sometime during the day, then you can later pull a name from the bowl for a great prize. Gift cards to local eateries or stores are some of the best giveaway options, but cash is also quite enticing.